IT'S NO SECRET OUR INDUSTRY IS HURTING
You don't have time for long winded introductions so let's just cut to the chase by saying that the industry has suffered a massive 82% drop in bookings as a result of the pandemic. That said, even in good times the average private hotel or short stay venue earns well under a quarter of its potential profits given how it markets and gains its bookings
The average private venue has spare capacity empty for over half of the year and 80% of its profits are made in just 8 out of 52 weeks.
Inconsistent guest bookings means erratic cash flow, low forward bookings calendar, famine and feast seasons and a hand-to-mouth business.
Most short-stay owners are dependent on expensive OTAs and 3rd party bookings for at least a whopping 75% of their new business bookings.