SOCIAL MEDIA MARKETING FOR SMALL TO MEDIUM BUSINESSES

Today's most powerful marketing resource

92% of marketeers use social media marketing

Its importance cannot be overstated, it is vital to any company's marketing efforts.

78% of people using social media sell more than their peers

There is unarguable proof that social media means more sales and competitive advantage.

40% of SMEs don't have any social media in place

And less than 20% have a proper business profile and marketing strategy set up.

One of the most effective and yet lowest cost resources

Of all the digital advertising and marketing, social media has the best customer acquisition cost.

SOCIAL MEDIA MARKETING AND SMEs

THREE MAIN REASONS FOR SOCIAL MEDIA MARKETING

BRAND AWARENESS

Social media marketing makes it easy to spread the word about your services, products and mission.

TRAFFIC TO SITE

Using social media and linking it to your website will increase your site visitors tremendously.

LEADS AND SALES

Promoting your products and services is ultimately why you invest in marketing, right?

KEY SUCCESS FACTORS

1. GET ON BOARD

Social media has revolutionised the whole marketing landscape by opening up two-way communication between brand and audiences.

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.

DO: Focus on social media marketing as a priority and your brand will transform, your business will gain great rewards and your customers will love it.

DONT: Dabble with it, do it half-heartedly or treat is a little extra, nice to have, an ought to have or even a necessarily evil. It is a must-have in today's competitive landscape.

2. DEVELOP YOUR BRAND

Brand is key to winning marketing and sales

Brand is so much more than a mission statement, logo and house style. It is the prime vehicle for getting through to the market. It consists of specific Brand Drivers that define your business, marketing messages, promises and market offers.

DO: Create your brand as a powerful marketing tool. It is a means to convey your business purpose, its business promise and the essence of your whole marketing messages and sales promotions.

DONT: Use Social Media Marketing to just amplify your old brand without a refresh if not a complete do over. Certainly don't use one that's maybe developed by default just by being in business for several years.

3. PLAN TO GET RESULTS

Success means knowing ...

What presence and impact you want your brand to be having in a year’s time.
What the social media marketing should produce in site traffic, leads, enquiries, revenues and new customers.
What the best platforms and tactics are for your business to achieve the goals.
The best strategy with a clear plan and key measures; to implement, manage and get the best results and returns.

DO: Create a social media marketing strategy and stepped plan that prioritises which platforms to use based on knowing your target audience and how to get each platform engaging and performing. It keeps the focus, ensures momentum and gets solid results.

DONT: Be intimidated by how complex it can seem, nor fooled into thinking it's easy. It's not rocket science but it does need definition, implementation and management. A strategic. manageable plan is vital for you, your team and the business to succeed.

DON'T OUTSOURCE TO AN AGENCY

DON'T TRY AND DO IT ALL YOURSELF

DO GET HELP GETTING STARTED AND GET PROPERLY EQUIPPED TO KEEP IT GOING

WHAT THAT LOOKS LIKE WITH OUR HELP

BRAND MAGIC

The best brand for you and your business. One that conveys who you are, shows your differential and unique value; that drives your market message and builds content for your promotions.

PLAN TO SUCCEED

Best social media marketing strategy for your business and brand based on its target customers and right platforms. Plus plan; activities, goals and key performance measures.

SET UP TO WIN

Set up or development of social media platforms based on the strategy and according to your plan; to raise awareness of your brand, drive traffic to your site and generate leads and sales,

FLYING SOLO

After your brand, strategy and plan is complete, your dynamic presence is in place and after the first promotions , we make ourselves redundant by showing you how to grow it yourselves.

LIMITED TIME OFFER

£600 for ALL four of the above