SOCIAL MEDIA MARKETING FOR SMALL TO MEDIUM BUSINESSES
Today's most powerful marketing resource
92% of marketeers use social media marketing
Its importance cannot be overstated, it is vital to any company's marketing efforts.
78% of people using social media sell more than their peers
There is unarguable proof that social media means more sales and competitive advantage.
40% of SMEs don't have any social media in place
And less than 20% have a proper business profile and marketing strategy set up.
One of the most effective and yet lowest cost resources
Of all the digital advertising and marketing, social media has the best customer acquisition cost.
SOCIAL MEDIA MARKETING AND SMEs
THREE MAIN REASONS FOR SOCIAL MEDIA MARKETING
Social media marketing makes it easy to spread the word about your services, products and mission.
TRAFFIC TO SITE
Using social media and linking it to your website will increase your site visitors tremendously.
LEADS AND SALES
Promoting your products and services is ultimately why you invest in marketing, right?
KEY SUCCESS FACTORS
1. GET ON BOARD
Social media has revolutionised the whole marketing landscape by opening up two-way communication between brand and audiences.
Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.
DO: Focus on social media marketing as a priority and your brand will transform, your business will gain great rewards and your customers will love it.
DONT: Dabble with it, do it half-heartedly or treat is a little extra, nice to have, an ought to have or even a necessarily evil. It is a must-have in today's competitive landscape.
2. DEVELOP YOUR BRAND
Brand is key to winning marketing and sales
Brand is so much more than a mission statement, logo and house style. It is the prime vehicle for getting through to the market. It consists of specific Brand Drivers that define your business, marketing messages, promises and market offers.
DO: Create your brand as a powerful marketing tool. It is a means to convey your business purpose, its business promise and the essence of your whole marketing messages and sales promotions.
DONT: Use Social Media Marketing to just amplify your old brand without a refresh if not a complete do over. Certainly don't use one that's maybe developed by default just by being in business for several years.
3. PLAN TO GET RESULTS
Success means knowing ...
What presence and impact you want your brand to be having in a year’s time.
What the social media marketing should produce in site traffic, leads, enquiries, revenues and new customers.
What the best platforms and tactics are for your business to achieve the goals.
The best strategy with a clear plan and key measures; to implement, manage and get the best results and returns.
DO: Create a social media marketing strategy and stepped plan that prioritises which platforms to use based on knowing your target audience and how to get each platform engaging and performing. It keeps the focus, ensures momentum and gets solid results.
DONT: Be intimidated by how complex it can seem, nor fooled into thinking it's easy. It's not rocket science but it does need definition, implementation and management. A strategic. manageable plan is vital for you, your team and the business to succeed.
DON'T OUTSOURCE TO AN AGENCY
DON'T TRY AND DO IT ALL YOURSELF
DO GET HELP GETTING STARTED AND GET PROPERLY EQUIPPED TO KEEP IT GOING
WHAT THAT LOOKS LIKE WITH OUR HELP
The best brand for you and your business. One that conveys who you are, shows your differential and unique value; that drives your market message and builds content for your promotions.
PLAN TO SUCCEED
Best social media marketing strategy for your business and brand based on its target customers and right platforms. Plus plan; activities, goals and key performance measures.
SET UP TO WIN
Set up or development of social media platforms based on the strategy and according to your plan; to raise awareness of your brand, drive traffic to your site and generate leads and sales,
After your brand, strategy and plan is complete, your dynamic presence is in place and after the first promotions , we make ourselves redundant by showing you how to grow it yourselves.
LIMITED TIME OFFER
£600 for ALL four of the above